From Idea To Market Program

Don't let your idea remain just a dream... Transform it into reality with our program.

What's the FITM Program?

It is an individual, customized, practical program that takes you from the idea stage to preparation for launching into the market. Through weekly coaching sessions, we guide you through a clear path during the initial stages of project planning.

The program consists of collaborative sessions between you and the consultant, involving brainstorming and idea exchange. The consultant will direct you towards the appropriate path for your idea, while you will execute tasks that ensure a proper entry into the market.

Through the program, you will launch your project and learn about the most important management techniques and theories suitable for your project, which have been approved by experience in many projects to help you in the future. 

What make it special?

Before you make the payment, you can book an evaluation meeting to find out the exact details of the program and to answer any questions you may have.

Investment value


Misconceptions That Might Lead You to Abandon Your Idea

Through our program, you will receive specialized guidance and support, allowing you to gain confidence in your idea and its potential. We will work together to assess the feasibility of your idea and refine it, showing its market fit and competitive advantages.. The whole  idea  is in the strategy, method of work, and risk reduction.

Previous experience is an additional value, but it is not a prerequisite for project success. Our program is designed to bridge the knowledge gap and provide you with the skills and guidance needed to build your own project ..  We will work together to provide you with the expertise necessary to work.

Fear of failure is normal, but it should not prevent you from following your dreams and building your own project. Our program will provide you with the tools necessary to mitigate risks and make the correct decisions ..We will help you gain the knowledge necessary to overcome challenges with confidence.

Who is this program for?

The number of beneficiaries of the From Idea to Market program until June 2023
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feedback from our valued customers we were happy to work with

Anisa Al Sharif - UAE

Founder and Executive Director - tanshi2a


“Working with Alaa was enriching, enjoyable, and beneficial. Alaa’s ability to listen to our needs and her flexibility in dealing with us is amazing, which is the main reason we contracted with her and her team from the start. Alaa was professional and had a great understanding of the needs, challenges, and obstacles faced by small companies. Thank you, Alaa. We are proud and grateful to work with you.”

Fatima Al Sahli - Italy

Child Nutrition and Food Allergy Specialist


“Alaa provided me with sweet and new ideas that I started using in my project, and I noticed a difference shortly after applying them. Frankly, I felt that she was keen on developing the project as if it were her own. Not just flattery, but in my opinion, there is no one more capable and competent in this field than her. Thank you from the bottom of my heart.”

Majd Hammami - Palestine

Mental Health Specialist


“I worked with Alaa to relaunch my project, which focuses on empowering women’s mental health. We worked together with directions and consultations, setting up management and financial plans for the project. I am thankful for this work and the professionalism in dealing with it, the encouragement to relaunch, the guidance, and the organization of ideas with high professionalism. In addition to her cheerful spirit, she eased the pressure of relaunching for me. I highly recommend working with Alaa and her team to facilitate your project’s work and keep it in its best form.”

How will the program roadmap be?

Meet the Business Consultant at PIVOT

Ala Biqawi