

About us
Pivoting is to be like never before...
Pivot is your way to the new era of E-business and Digitalization; we are dedicated to coaching and supporting small businesses and startup owners to run a profitable and sustainable business.
We provide comprehensive creative business consulting services under one roof for superior results at a lesser cost.
Services
Your Ideas Deserve a Step to Make Them Real!
Management Team
Ala Biqawi
Co-Founder / CEO
- Entrepreneurial projects consultant with more than 10 years of practical experience in the field of consulting and training in Arab countries.
- Studied BA in Business Administration and minors in Psychology at Al-Quds University in Palestine.
- Obtained an advanced diploma in digital projects and digitization from an institute.
- Studied a Master’s degree in Business Administration Creativity from Bahcesehir University in Istanbul
- Gained knowledge with many training courses and books in the field of entrepreneurship, marketing, and other surrounding fields.
- Ala helped dozens of people transform their ideas into existing projects and develop existing ones
- Through her projects and social media, she seeks to facilitate the way for entrepreneurs to access their own projects and achieve the financial independence they aspire to.
Azzam Yahia
Co-Founder
Accomplished business growth director with over 10 years of experience in various industries consistently exceeding performance.
Unique career combines:
– Business consultations
– Logistics and the supply chain and warehousing
– Performance digital marketing
– Veterinary background and entrepreneurship in veterinary service App.
Diligent and highly motivated with a track record of devising, evaluating, and implementing continuous process improvements to minimize waste and reduce costs while maximizing quality and revenue.
Establish effective quality control and safety programs, encouraging proactive participation across the manufacturing floor.
Proficient at improving the processes in warehouses to improve speed and quality. Outstanding in conducting quality checks across various facets of the supply chain.
Our Projects

Warsha is an innovative online platform that offers valuable tips and information to those looking to invest in their own businesses and SMEs. With easy access to a wealth of rare content in the Arabic language, the platform helps users grow and expand their businesses by providing guidance on a wide range of topics. It allows users to exchange ideas and experiences with other business professionals. Whether you’re just starting out or looking to take your business to the next level, Warsha platform is an essential resource for entrepreneurs and SME owners.

Baitara is an online platform that offers valuable guidance and information to pet owners and animal lovers looking to take the best care of their furry friends. With easy access to a wealth of veterinary content in multiple languages, Baitara helps users understand the needs and behavior of their pets, as well as how to address common health issues and concerns. Our regularly updated content is written by experienced veterinarians and animal experts. Whether you’re a seasoned pet owner or just starting out, Baitara is a valuable resource for anyone looking to provide the best care for their pets.

Reviews and Feedback

Working with Alaa was enriching, interesting, and beneficial.
Alaa’s ability to meet our needs and her flexibility in dealing with them is the biggest reason for our contract with her and with her from the ground up. Alaa is a professional with a great understanding of the needs, challenges, and barriers of small businesses. Thank you, Alaa, we are proud and grateful to work with you.

Alaa gave me sweet and new ideas so that I could use them in my project, and I found a difference after a short period of implementation. Frankly, I felt that she was keen to develop the project completely, as if it was her project, meaning that she gives from her heart. Not as a compliment, but in my opinion, there is nothing more worthy and more efficient in this field than her. Thank you from my heart.